EDA Foundation was founded by Mena Massoud, who plays the titular role in Disney's live-action film Aladdin.
With help from fellow-industry members and the local community, EDA hopes to inspire inclusivity and diversity in the arts and entertainment industry so that young ethnically diverse artists can gain access to the tools they need to jumpstart their careers.
Whether it be access to mentors, aid for training, or assistance with headshots and resumes, at EDA, we believe that providing these basic necessities can make a big difference in the lives of artists in their early days.
Mena struggled for many years before landing the role of Aladdin, and he would like to use his platform to assist other artists as they pursue careers in the industry.
Making A Difference
Donations from our website and future campaigns will go directly to the foundation, and from there, eligible artists can apply for assistance.
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Meet the Team
On television he can be seen in Amazon and Tom Clancy’s JACK RYAN, opposite John Krasinski and Abbie Cornish. Other credits included Rowan Athale’s STRANGE BUT TRUE alongside Nick Robinson, Margaret Qualley and Amy Ryan. Currently he is in production on the new Hulu drama series, REPRISAL, which Warren Littlefield is producing with A+E studios, also starring Abigail Spencer and Rodrigo Santoro.
Outside of acting, Mena founded a company, “Evolving Vegan” which aims to introduce people to plant-based living and help them evolve towards that lifestyle at their own pace. Through Evolving Vegan’s Instagram page and IGTV handle Mena shares episodes in which he visits all the best Vegan restaurants in the United States and beyond. They also have plans to publish a cookbook later this year.
Photo by © Alexi Lubomirski.
Alyssa was one of three team members who would go on to help launch Much Studios, Bell Media’s multi-channel network in 2015, and continues her journey today building Bell Media’s influence through Creator-driven content. From launching original podcasts to web series’, supporting Creator integration in Bell Media initiatives, and developing YouTube strategy, Alyssa is excited to break through barriers and pave the way for new opportunities for young professionals and creators.
EDA aims to provide focused support to young, ethnically diverse artists, empowering Canadian talent with the resources they need to break into the industry.
EDA’s application process is open to artists (actors, musicians, visual artists, etc.) who are:
- BIPOC (Black, Indigenous and People of Colour)
- LGBTQ+ persons
EDA will customize support to suit the needs of each artist in ways that will elevate their ability to showcase their talent in the arts and entertainment industry.
Depending on the individual’s needs, artists will receive support in the form of:
Access to mentorship offering valuable feedback from active members of the industry. For example, one-on-one advising from casting directors, talent agents, managers and/or actors.
Financial support in the form of targeted, strategic opportunities. For example, professional headshot and/or photoshoot sessions, gallery rentals, and/or recording studio sessions.
In addition to being a member of one of the communities noted above, artists wishing to access support through EDA must meet all of the eligibility requirements below:
- Must be Canadian Citizens or Permanent Residents of Canada.
- Must be between the ages of 18-35.
- Must not already be established as a professional artist (i.e. signed to an agency or major label record company).
EDA’s support program considers eligible artists throughout the year and there is no formal application process. We will be working with local organizations and industry partners to identify talent that might benefit from this support.
Interested individuals can inquire at email@example.com