EDA Foundation is a non-profit and charitable organization founded by Mena Massoud, who plays the titular role in Disney's live-action film Aladdin.
With help from fellow-industry members and the local community, EDA hopes to inspire inclusivity and diversity in the arts and entertainment industry so that young ethnically diverse artists can gain access to the tools they need to jumpstart their careers.
Whether it be access to mentors, aid for training, or assistance with headshots or gallery fees, at EDA, we believe that providing these basic necessities can make a big difference in the lives of artists in their early days.
Mena struggled for many years before landing the role of Aladdin, and he would like to use his platform to assist other artists as they pursue careers in the industry.
Making a Difference
Donations from our website and future campaigns will go directly to the foundation, and from there, eligible artists can apply for assistance.
Join EDA Foundation as we strive to create, motivate, and inspire diversity in Canadian arts and entertainment!
Meet the Team
Outside of acting, Mena founded a company, Evolving Vegan, which aims to introduce people to plant-based living and help them evolve towards that lifestyle at their own pace. Through Evolving Vegan’s Instagram page and IGTV handle, Mena shares episodes in which he visits all the best Vegan restaurants in the United States and beyond. He also plans to publish a cookbook next year.
EDA aims to provide focused support to young, ethnically diverse artists, empowering Canadian talent with the resources they need to break into the industry.
EDA’s application process is open to all ethnically diverse artists (actors, musicians, visual artists, etc.)
EDA will customize support to suit the needs of each artist in ways that will elevate their ability to showcase their talent in the arts and entertainment industry.
Depending on the individual’s needs, artists will receive support in the form of:
Access to mentorship offering valuable feedback from active members of the arts and entertainment industry. For example, workshops with casting directors, talent agents, managers, actors, music producers, photographers, etc.
Financial coverage for basic necessities. For example, assistance with professional headshots or photoshoot sessions, gallery rental fees, or recording studio sessions.
In addition to being a member of an underrepresented community, artists wishing to access support through EDA must meet all of the eligibility requirements below:
- Must be Canadian Citizens or Permanent Residents of Canada.
- Must be between the ages of 18-35.
Join the Movement
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